Tuy nhiên điều này vẫn chưa
thu hút được các nhà đầu tư vì thực tế để các nhà đầu tư nhỏ lẻ tiếp cận nguồn
vốn này thực sự vẫn chưa cao nên nguồn tiền vẫn chưa được giải quyết, vì vậy mà
nhiều nhà đầu tư vẫn giữ thái độ thận trọng, do 3.000 căn được cung cấp mới
trong nửa đầu năm trở lại đây vẫn là mức khiêm tốn so với 25.000 căn của năm 2011.
Trong đó, giá sơ cấp
tiếp tục ở mức thấp, với 100% số căn chào bán mới có mức giá dưới 30 triệu đồng/
m2, và một phần lớn trong số này có giá dưới 20 triệu đồng/ m2. Cùng với nhiều ưu
đãi để thu hút người mua không đi kèm triết khấu giá bán trực tiếp, một số chủ
đầu tư đã áp dụng chiến lược mới bằng cách thêm lựa chọn bàn giao thô hoặc gói
nội thất liền tường thay vì hoàn thiện đầy đủ nhằm giảm giá bán lên tới 30%. Biện
pháp này đã bước đầu phát huy tác dụng do lượng khách hàng tiềm năng được mở rộng
tới cả những người có ngân sách hạn chế. Ngoài ra một số chủ đầu tư còn tận dụng
chiến lược ở đợt giảm lãi suất liên tiếp gần đây là việc chủ đầu tư hỗ trợ người
mua với lãi suất vay mua nhà. Trong khoảng thời gian ưu đãi, lãi suất này có thể
xuống đến mức 6%- 7%/ năm, so với thị trường hiện tại là 9%.
Bên cạnh đó xu hướng
người mua đã cân nhắc giá cả đi kèm rủi ro. Đó là người mua chủ yếu quan tâm đến
khoảng giá dưới 20 triệu/m2, loạt giá này xuất hiện ngày càng nhiều ở các dự án
khu vực phía đông Hà Nội do các chủ đầu tư cạnh tranh quyết liệt về giá. Tuy
nhiên những dự án như vậy thường trong giai đoạn khởi công và về sau thì tốc độ
xây dựng còn phụ thuộc vào khả năng tài chính của các nhà đầu tư. Điều này đã hướng
mối quan tâm của người mua sang các dự án trên 20 triệu/m2 tại những dự án đã hoàn
thiện khối móng và có tiến độ xây dựng rõ ràng. Nói cách khác, người mua đang
chấp nhận mức giá cao hơn để đổi lại tránh sự rủi ro và cam kết tin cậy từ các
chủ đầu tư.
Mặc dù đã xuất hiện
những dấu hiệu hỗ trợ cho thấy thị trường có thể hồi phục. Tuy nhiên tín hiệu
khả quan chưa cao. Người mua có xu hướng quay trở lại thị trường nhưng chưa thực
sự nhiều, dù số lượng khách hàng hỏi mua tăng lên trong từng quý.
Đối với các phân
khúc nhà đất trong các đô thị, vấn đề thanh khoản tiếp tục là áp lực khiến giá chào
bán ở các phân khúc căn hộ bình dân liên tục giảm. Xu hướng giảm giá diễn ra ở hầu
khắp các khu vực quận huyện cả trong và ngoại thành Hà Nội. Trong đó mức giảm
giá lớn nhất lên tới 30% so với quý 1 tại một số dự án tại huyện Mê Linh, khu vực
có tiến độ xây dựng chậm và cơ sở hạ tầng còn thiếu. Sudico ( chủ đầu tư một số
dự án khu đô thị tại Hà Nội, trong đó có dự án KĐT Nam An Khánh) đã tuyên bố sẽ
“ xây dựng trước khi chào bán sản phẩm” cho thấy định hướng dài hạn ở các chủ đầu
tư và chú trọng đến các hoạt động marketing, tạo dựng niềm tin ở khách hàng là tư
duy chủ điểm của các nhà đầu tư có khả năng duy trì trong thời điểm này, cũng
như đảm bảo chất lượng dự án trước đây.
Trong quý 2 này một
số chủ đầu tư cả trong và ngoài nước đã thể hiện cam kết với dự án của mình thông
qua các hoạt động như tiếp tục triển khai dự án ( như giai đoạn 2 của dự án
Splendora) hay hoàn thiện dự án ( bàn giao nhà giai đoạn 1 dủa dự án KĐt An hưng).
Theo ông Rechart
Leech Giám đốc điều hành Cty Richard Ellis Việt Nam cho biết nếu như năm 2008
chỉ số bán lẻ của Việt Nam đứng thứ nhất thì đến năm 2012 Việt Nam đã không còn
nằm trong danh sách 30 của thị trường bán lẻ mới. Ở danh sách xếp hạng của CBRE
toàn cầu Việt Nam xếp thứ 3 thương hiệu mới gia nhập thị trường đồng hạng với
Ukraine, xếp thứ 55 trong danh sách các quốc gia có thị trường bán lẻ tiềm năng
tăng 4 bậc so với năm 2011.
Thạc sĩ Ngô Thị Hương
Giang quản lý cấp cao phòng Nghiên cứu và Tư vấn CBRE cho rằng vấn đề thanh khoản
tiếp tục là áp lực khiến giá chào bán tiếp tục giảm. Xu hướng giảm giá trên tất
cả các phân khúc khi dự kiến một lượng lớn số lượng lớn khoảng 9.000 căn biệt
thự và nhà liền kề trong các đô thị được hoàn thiện. Ước tính khoảng 30%- 40% trong
số này sẽ không hoàn thiện đúng tiến độ, trong khi các căn hoàn thiện sẽ ít có người
đến ở. Tình trạng các KĐT mới vắng người ở là một phần do nhiều người sở hữu nhà
là các chủ đầu tư, đầu cơ không có nhu cầu ở thật, và một phần là do các cơ sở hạ
tầng và dịch vụ tiện ích còn thiếu tại các ĐT này. Điều này chứng tỏ sức mua và
dấu hiệu khả quan của thị trường trong thời điểm này là chưa có. Nếu như sự hỗ trợ
về vốn cũng như lãi suất ngân hàng thực sự có tác dụng và các nhà đầu tư tiếp cận
một cách dễ dàng thì dấu hiệu tích cực của thị trường sẽ thực sự rõ ràng ở sức
mua.
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